Website & Digital Presence Revamp:

PARE Consultants: Precision Appraisal & Real Estate Consultants

PARE Consultants is a trusted real estate appraisal firm serving Wisconsin and Minnesota. Their work is built on integrity, defensible valuation, and clear communication—“Trust. It’s all about trust.”

When they reached out to me, their digital presence wasn’t reflecting the strength of their brand, their growing team, or the full scope of their appraisal capabilities. Their site was visually appealing but outdated, missing key services, and not optimized for fast engagement. They needed a refreshed online presence that supported their mission of delivering independent, defensible property valuations with clarity and confidence.

What I Delivered:

Complete Website Rebuild: Modern, Clear, and Built for Lead Generation

I rebuilt the PARE Consultants website from the ground up, updating its structure, content, and user experience to align with their contemporary, professional brand identity. Their desired style, bold, efficient, holistic, and grounded, guided every design decision.

The new site is now:

• Showcases their team of Certified General Appraisers and their specialized expertise, including commercial, industrial, rural estates, hospitality/lodging, and unique Driftless-Area properties.

• Highlights their in-house GIS capabilities, internal databases, and analytics tools, which set them apart in the appraisal field.

• Makes it incredibly easy for clients to reach them with an immediate “Contact Us” experience—something they noted as a priority.

Within the first week of launch, the revamped website nearly doubled its inquiries, proving how powerful a streamlined, strategic digital presence can be.

Google Business Profile Revamp

To boost visibility and trust, I fully updated and optimized their Google Business Profile, ensuring alignment with the new website and enhancing local search performance. This included verified details, new imagery, accurate services, and a clear, cohesive brand presence across Google.

Social Media Revamp & Training (Ongoing)

To continue their growth, I’ll be working closely with PARE for the next few months to:

• Refresh and optimize all social media platforms

• Build a content plan that reflects their trustworthy, small-town-rooted, professional voice

• Create cohesion between the website, Google listing, and social presence

• Train their team on how to manage platforms confidently and strategically

Their long-term goal is independence, managing their digital ecosystem internally as they continue to grow their brand. My role is to build the system, strengthen their presence, and empower them with the tools and knowledge to sustain the momentum.

The Impact

This collaboration has already elevated their online presence to match the quality, professionalism, and care that define the PARE brand. Their new digital system, website + Google + social, creates a powerful energy that supports their mission and makes them even more accessible to lenders, attorneys, accountants, and the general public they love serving.

It’s an honor to support a company so deeply rooted in integrity, small-town values, and expert service.

Visit the PARE Consultants website to explore our work together and see how Freedom Marketing Management helps brands “Market With Freedom.”